Care Starts With You 🫂
Brand: AARP
Strategy: We were tasked to develop an evergreen spot for both General Market and U.S. Hispanic audiences that would promote AARP’s efforts to educate, support and walk by caregivers.
AARP
Creative Direction: Carlos Menendez
Art Direction: Andrés Diez & George Guzman
Copywriter: Paola Soto