Ol’ Reliable 🤒

Brand: Vicks x Spongebob

Strategy: Growing up is like getting the freedom to do whatever you want—but also realizing you’re the one who has to deal with the aftermath when you get sick. This print campaign targets young adults navigating the "uh-oh, I’m an adult now"phase and positions Vicks as the old reliable we all secretly count on, just like it was when we were kids. To make it even better, we’re teaming up with Nickelodeon and channeling the iconic “Old Reliable” episode of SpongeBob SquarePants for a hit of nostalgia. Because, let’s face it, no matter how grown-up you are, sometimes you just need a little help from your trusty, go-to Vicks to get through those icky days.