An Exhibition of Flavor 🧄

Brand: Greater Miami Convention & Visitors Bureau

Strategy: Miami Spice turned dining into a gallery experience, where food wasn’t just served, it was curated. By reframing dining as an art form, we enticed audiences to see the act of eating as both indulgence and cultural experience.

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The Aftermatch

Post-launch, we rolled out last-call and thank-you ads to reinforce the campaign’s impact while building anticipation for next year’s Miami Spice.

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GMCVB

Creative Direction: Marco Merced

Art Direction: Karla Dávila

Copywriting: Paola Soto

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