Find your Forever 💜

Brand: Match.com

Strategy: "Forever love" means something different to everyone, and Match.com is here to celebrate that.

Idea: To celebrate diversity by highlighting the most beautiful stories from couples of all backgrounds, demonstrating that love doesn’t follow a set structure or come in a one-size-fits-all mold. This will be showcased through a combined print and TV campaign, bringing these unique love stories to a wider audience.