Be Unavailable 🧖‍♀️

Brand: Greater Miami Convention & Visitors Bureau

Strategy: Miami Spa Month positioned self-care as more than an indulgence, but as a necessity. By reframing relaxation as a must-do, we invited audiences to see taking time for themselves as a regular part of their calendar.

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Spanglish Assets

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GMCVB

Creative Direction: Marco Merced

Art Direction: Karla Dávila

Copywriting: Paola Soto

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