Furry Friend Requests 🐾

Brand: The Humane Society x Facebook Partnership

Strategy: Research indicates that pets can significantly improve the physical and mental health of humans. Yet, thousands of animals remain in shelters and many households still don’t own a pet. Let’s bridge this gap by connecting potential dog owners with their perfect furry companion.

Idea: The Humane Society will partner with Facebook. With access to their database, Meta will create personalized pet profiles that showcase each animal in its entirety—featuring photos, videos, personality traits, health information, and biometric details. The Humane Society will then launch a paid social media campaign that matches each pet with a potential owner, sending targeted dark ads to encourage adoption, fostering, or donations.

Additionally, would broaden our impact by promoting this initiative in high-traffic locations.